Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. In 2024 their line expanded to include lickable mousse treats and elevated flaked fish canned food. The Chef’s Treat lickable mousse packaging needed to reflect the line’s playful, illustrative approach while also standing out in a growing cat treat category. But the Chef’s Selects flaked fish line needed to go a step further, elevating itself above the brand’s current canned offerings with a cleaner layout and new jewel tone color pallet. Both have been massive success, with the aesthetics celebrated by Chef Flay and the delights inside devoured by cats all around.
Packaging
Visual Identity
Illustration
Package Renders
Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. In 2024 their line expanded to include lickable mousse treats and elevated flaked fish canned food. The Chef’s Treat lickable mousse packaging needed to reflect the line’s playful, illustrative approach while also standing out in a growing cat treat category. But the Chef’s Selects flaked fish line needed to go a step further, elevating itself above the brand’s current canned offerings with a cleaner layout and new jewel tone color pallet. Both have been massive success, with the aesthetics celebrated by Chef Flay and the delights inside devoured by cats all around.
Packaging
Visual Identity
Illustration
Package Renders
When approached by Chewy to build an Enhanced Brand Store they decided to accompany that with a fully revamped suite of product detail pages for all skus. A new template was designed with a focus on consistent brand identity and clear communication. Made by Nacho’s playful illustrative look and bold color palette, where hues are assigned to a product based on the animal protein in it, were utilized to communicate the brand’s playful and premium image. All 71 skus were remade for the new look for a total of over 800 slides that were implemented on Chewy, the brand’s own web store, Amazon, and all other online sales channels.
Web Store PDP Slides
For the 2024 Global Pet Expo in Orlando, Florida they decided to go big with a 600 square foot booth. Included in this booth was a 180 square foot conference room wrapped in 36’ by 8’ graphic, two double sided 6.5’ by 11’ display walls, and two 2.5’ diameter table toppers. All of this was built with large murals of illustrated brand assets and photos of Chef Flay and his Maine Coon Nacho. Accompanying all of this was a 32 page sales booklet displaying all 71 skus offered.
Sales Book Trade Show Booth Design
