Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. For the 2024 Global Pet Expo in Orlando, Florida they decided to go big with a 600 square foot booth. Included in this booth was a 180 square foot conference room wrapped in 36’ by 8’ graphic, two double sided 6.5’ by 11’ display walls, and two 2.5’ diameter table toppers. All of this was built with large murals of illustrated brand assets and photos of Chef Flay and his Maine Coon Nacho. Accompanying all of this was a 32 page sales booklet displaying all 71 skus offered.
Logo Design
Brand Identity
Messaging
Merch
Made by Nacho, Chef Bobby Flay’s cat food line, produces premium cat food that meets a chef’s exacting standards. For the 2024 Global Pet Expo in Orlando, Florida they decided to go big with a 600 square foot booth. Included in this booth was a 180 square foot conference room wrapped in 36’ by 8’ graphic, two double sided 6.5’ by 11’ display walls, and two 2.5’ diameter table toppers. All of this was built with large murals of illustrated brand assets and photos of Chef Flay and his Maine Coon Nacho. Accompanying all of this was a 32 page sales booklet displaying all 71 skus offered.
Sales Book
Trade Show Booth Design
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