Lost Glories is a vintage clothing and record store in Auburn Massachusetts. After several years of selling at vintage markets the opportunity to open a brick and mortar location came up, and along with the need for a proper logo. Built from the Massachusetts’ punk scene, they wanted something that was ‘hard and cool.’ It needed to speak to both their own community and those on the outside who are looking for something different. Most importantly though, it needed to grab the attention of anyone driving down Route 12 who might not know what Lost Glories is and make them want to find out.
Tattoo flash was the obvious place to draw inspiration, but it needed to be a strong, anchored logo, and not just a cool illustration. Though assorted concepts were persued, it was clear during both the creative process and the owners’ review of the logos that there was only one choice to make. The store opened in the summer of 2025 as a part time passion project with limited hours. But by the fall their reputation was spreading and it quickly became a full time operation keeping the panther emblazoned windows lit 7 days a week.
Logo Design
Brand Identity
Messaging
Merch
Lost Glories is a vintage clothing and record store in Auburn Massachusetts. After several years of selling at vintage markets the opportunity to open a brick and mortar location came up, and along with the need for a proper logo. Built from the Massachusetts’ punk scene, they wanted something that was ‘hard and cool.’ It needed to speak to both their own community and those on the outside who are looking for something different. Most importantly though, it needed to grab the attention of anyone driving down Route 12 who might not know what Lost Glories is and make them want to find out.
Tattoo flash was the obvious place to draw inspiration, but it needed to be a strong, anchored logo, and not just a cool illustration. Though assorted concepts were persued, it was clear during both the creative process and the owners’ review of the logos that there was only one choice to make. The store opened in the summer of 2025 as a part time passion project with limited hours. But by the fall their reputation was spreading and it quickly became a full time operation keeping the panther emblazoned windows lit 7 days a week.
Logo Design
Brand Identity
Messaging
Merch
