Overview

CCA Global Partners is a cooperative of flooring stores with over a thousand members across the US and Canada. Among the many services CCA offers its membership is access to an internal marketing agency with expertise in the flooring industry. As a graphic designer on the marketing team I’m responsible for brining to life and implementing all brand and promotional strategies across CCA’s three primary brands; Carpet One, Flooring America/Flooring Canada, and the Floor Trader Outlet. The core of our program is built around six promotional periods a year, designed unique to each brand’s voice, and presented both nationally and locally to individual stores’ markets. These campaigns include broadcast and digital spots, in-store POP, digital display ads and social media assets, and print ads. Designing these campaigns starts with concepting visual direction with the Senior Manager of Creative Services, then logo design, and finally creation of all necessary media. 

Custom Creative

Beyond the main promotional campaigns my team also offers custom design work. We create anything the members request with a focus on display ads and custom spots for evergreen brand promotion, private sales, anniversary events, and localized customizations featuring the members themselves and their individual stores.